Republic Collective

My role

I was the founder of Republic Spaces. I took care of all aspects of the product as well as product marketing. I designed the product, managed back-end developers, as well as coded most of the frontend. After launching the product successfully and gaining market traction, I was joined by an awesome business partner, who was a professional  Retail Architect, who took care of all things operational. 

At the height of it I bootstrapped the company to 20 people, and was keynote speaker at European Ecommerce Conference on the future of retail.

Background & Context

Republic Collective was an offshoot of Republic Spaces. For more in-depth understanding of why we started Republic Spaces, read the introduction in this post here. 

For brands who were looking to take their brand to the next level, Republic Collective was the only company to offer an integrated turnkey solution both online as well as offline into the world’s most desirable markets and consumers. Republic Collective enabled every brand to leverage the power of integrated omnichannel presence for customer acquisition, discovery, and sale. Brands paid a flat fee to be part of our turnkey solution that offered physical retail space in our concept store, online presence in our eCommerce, store sale associates, warehousing & fulfilling services, as well our PR & marketing initiatives. Republic Collective was an innovative business model in that we took.

Republic Collective enacted two of these concept stores. One was in the Hamptons during the summer month when everyone was vacationing there, the other one was in Soho at 462 West Broadway during the Holiday season. All together, Republic Collective enabled over 40 emerging Luxury brands omnichannel presence in the Hamptons, as well as Soho, NYC.